Author Archives: Alexandra Reid

About Alexandra Reid

Alex Reid is Marketing Manager at Soshal where she helps lead the agency's national marketing, business development, and recruitment initiatives. Prior to joining Soshal, Alex was a technology journalist and consultant for B2B technology businesses focusing primarily on the strategic processes necessary to bring new technology to market. Beyond co-hosting IABC's The Voice podcast, Alex volunteers her talents as Director of Partnerships at Canadian Women in Communications and Technology (CWCT), and as a Communications Committee Member at The Well, a gathering place for women and their children. Alex holds a Bachelor of Journalism from Carleton University. Known vices include eating crackers in bed and cat gifs.

Tom Robbins’ Jitterbug Perfume smells like it’s good for you

The bouquet of Tom Robbins’ Jitterbug Perfume is as dense as beet juice, exciting as jasmine, and playful as citrus. It’s a heady infusion of life, death, love, religion, philosophy, sociology, evolution, physics, fantasy, memory, and history that’s as wholesome … Continue reading

Posted in Book Review | Tagged , , , , | 3 Comments

An exploration of the human condition – 2013 Giller Prize-winning Hellgoing by Lynn Coady

Many of us innately know when we’ve veered from the path we’re meant to take in life. Sometimes the sway is so minute we don’t notice until we’re faced with something monumental. And yet too often our efforts to understand … Continue reading

Posted in Award Winners, Book Review, Books with Buzz | Tagged , , , , , , | Leave a comment

Read a book: It’s good for you

What if I told you that reading a good book can be good for your health, both physical and mental, and the well being of society at large? I just read Clay Johnson’s profound and world renowned manifesto, The Information Diet: A Case … Continue reading

Posted in General | Tagged , , , , , , , , , , , | 1 Comment

Book club discussion questions for Will Ferguson’s 419

Due to popular demand, we are reigniting our discussion of Will Ferguson’s Giller Prize-winning novel, 419, first reviewed by yours truly in October last year. “Should it have won?” was the question that launched a thousand discussions at our meeting … Continue reading

Posted in Award Winners, Book Review | Tagged , , , , , , , , , , , , | 2 Comments

October book review – Will Ferguson’s Giller Prize-winning novel 419 falls flat

Update: If you’re looking for discussion questions for 419, click here! Will Ferguson’s Giller Prize-winning novel, 419, was last month’s Unputdownable Book Club pick, plucked from the front-and-centre bookstore shelf by yours truly. Before you even ask, the answer is yes; … Continue reading

Posted in Book Review | Tagged , , , , , , , , | 16 Comments